To say that I 'm a fan of "Sex and the City" is a bit of an understatement. Utterly passionate would rather be the word (or words). My SATC passion was brought to life seven years ago, when HBO started broadcasting the legendary series . Everything took me aback: the well-written script, the clever dialogues, the leading ladies, and most importantly the styling. Those wacky outfits! Even now, I never seem to get bored of it. I have watched all six seasons more times than I can count with the same enthusiasm as the first time, always scrutinizing outfits and observing styles. Yes, Sex and the City was for many years THE / MY trend setter and of course leading actress Sarah Jessica Parker aka Carrie Bradshaw THE / MY style icon.
Amost two years after the curtains fell down for the legendary series, SJP's thought she would utilize her fashion icon status and the hype surrounding her name, and follow the footsteps of many other celebs. So as "it is every woman's inalienable right to have a pulled together stylish confident wardrobe with money left over to live" she is telling us to Get Bitten. Quite catchy really. As it seems, Sarah Jessica has been bitten by the designer bug and BITTEN is her first apparel line sold exclusively at Steve & Barry's stores around the US. The concept behind the collection was for Sarah Jessica to create, along with a team of Steve & Barry's designers, a collection of high quality, affordable sportswear for women of all ages and sizes and so every piece in the line is priced at $19.98 and less because according to Sarah Jessica "Fashion is not a luxury, it's a right."
Now, I am not one to generalize but from what I 've seen from similar ventures, celebrities are primarily selling an image rather than creating original fashion for buyers. And it is safe to say that as with many other celebrity clothing ranges the collection looks like another one to pass off. Designer-wise the collection doesn't do it for me. I just do not bite it! It is merely a bunch of plain basics, colourless, odourless and tasteless. Things get slightly interesting with the SJP promotional photoshoot and the clever styling of the pictures but once you check out the items you realise there's no point in spending your money or energy on acquiring a BITTEN piece. I was really hoping to see some creative pulse from Sarah Jessica. Let's be fair though, unlike other celebrity lines prices are kept very low. Lowly low in fact which is rather encouraging for customers so had I been in the US and by chance walking near by a Steve and Barry shop I might have popped in for a plain tank. I can not make any judgements quality-wise as clothes won't be available over here, but how much quality would you seek from a classic t-shirt anyway? Perhaps the problem is that I identify Carrie Bradshaw within Sarah Jessica. But let's not forget Carrie Bradshaw's cool outfits were put together by that Patricia Field, Sex and the City's mad stylist. Anyhow, I am very curious to see how it's perceived by US buyers and after spending the last 10 minutes blagging about it all I think I 'll have to bite my tongue for a while.























































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